Word of Mouth Marketing: How Smart Companies Get People Talking

FROM THE NEW YORK TIMES, AND USA TODAY MONEY BESTSELLER Foreword by Seth Godin. Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for f More »