Sales Shift: How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time

Over the past decade there has been a monumental shift taking place in the way that people buy. There have been numerous books written about this change from a business and marketing perspective and finally we have one that addresses sales. The way we sell has been forever transformed by the way people buy. The idea that selling has changed is not new – what is new are the appr More »