Relevant Selling: Research Proves Customers Value More Than Just Price
Stop Guessing What Your Customers Want. Start Selling What Is Relevant To Them...Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker. This book will show you research that proves otherwise. When customers are surveyed in double-blind studies, we learn that price is not the most imp More »