Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynami More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | David A. Aaker |
| Binding | Paperback |
| EAN | 9780470317242 |
| Edition | 9 |
| ISBN | 0470317248 |
| IsEligibleForTradeIn | 1 |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfItems | 1 |
| NumberOfPages | 352 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2009-12-30 |
| Publisher | Wiley |
| Studio | Wiley |
| Title | Strategic Market Management |
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