Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—f More »
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Average Review : 4.5 of 5.0, produced from 91 customer reviews.
Average Review : 4.3 of 5.0, produced from 24 customer reviews.
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| Product Specification | |
|---|---|
| Available | No |
| Binding | Paperback |
| EAN | 9780078112065 |
| Edition | 4 |
| ISBN | 0078112060 |
| Label | McGraw-Hill/Irwin |
| Manufacturer | McGraw-Hill/Irwin |
| NumberOfItems | 1 |
| NumberOfPages | 552 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2010-10-01 |
| Publisher | McGraw-Hill/Irwin |
| Studio | McGraw-Hill/Irwin |
| Title | Marketing: The Core |
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