In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | Pete Barry |
| Binding | Paperback |
| Brand | Brand: Thames Hudson |
| EAN | 9780500290316 |
| Edition | Second Edition |
| Feature | Used Book in Good Condition |
| ISBN | 0500290318 |
| IsEligibleForTradeIn | 1 |
| Label | Thames & Hudson |
| Manufacturer | Thames & Hudson |
| NumberOfItems | 1 |
| NumberOfPages | 296 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2012-07-01 |
| Publisher | Thames & Hudson |
| Studio | Thames & Hudson |
| Title | Advertising Concept Book (Second Edition) |
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