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No BS Marketing to Seniors and Leading Edge Boomers, Books Central

No BS Marketing to Seniors and Leading Edge Boomers

Go Where the Money Is BOOMERS and SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, s More »

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