What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

From the bestselling author of What the CEO Wants You to Know?how to rethink sales from the outside in ?We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don?t, a lingering malaise sets in.? More than ever these d More »