What Is Your One Sentence?: How to Be Heard in the Age of Short Attention Spans

Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever.What Is Your One Sentence? wil More »