A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | Anthony Ulwick |
| Binding | Hardcover |
| EAN | 9780071408677 |
| Edition | 1 |
| ISBN | 0071408673 |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| NumberOfItems | 1 |
| NumberOfPages | 256 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2005-08-16 |
| Publisher | McGraw-Hill Education |
| Studio | McGraw-Hill Education |
| Title | What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services |
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