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Understanding Michael Porter: The Essential Guide to Competition and Strategy, Books Central

Understanding Michael Porter: The Essential Guide to Competition and Strategy

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Under More »

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