How to design and market services to create outstanding customer experiencesService design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service de More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Paperback |
| EAN | 9781118156308 |
| Edition | 1 |
| ISBN | 1118156307 |
| IsEligibleForTradeIn | 1 |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfItems | 1 |
| NumberOfPages | 384 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2012-01-11 |
| Publisher | Wiley |
| Studio | Wiley |
| Title | This is Service Design Thinking: Basics, Tools, Cases |
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