A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey and Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their busin More »
| 5 stars | 4 stars | 2 | 1 |
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Average Review : 4.4 of 5.0, produced from 34 customer reviews.
Average Review : 3.9 of 5.0, produced from 32 customer reviews.
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| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Hardcover |
| EAN | 9780470481776 |
| Edition | 2 |
| ISBN | 0470481773 |
| IsEligibleForTradeIn | 1 |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfItems | 1 |
| NumberOfPages | 384 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2010-06-08 |
| Publisher | Wiley |
| Studio | Wiley |
| Title | The Price Advantage |
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