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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successÂ The New Rules of Marketing and PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by- More »

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Score Explained

88 Simply stunning score

Score is considered by amazon average reviews, product age, review likeness, price range & discount of the product.

Score Graph

Customer Reviews

Reviews about the "The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly"

The Average Review score is 4.9 on a scale of 5.0. Total 16 reviewers are considered to generate the average review. Some of the new or latest reviews in Industries & Professions might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 25 July

5 stars

#5 Stars: 15 , #4 Stars: 1 ,

[ 5.0 stars ] "This book was recommended to me by an SEO website and I'm so glad I decided to read it!I'm working on an eMarketing website right now and this has already given me so many ideas and tools to help me market myself with.It gives in-depth SEO strategy, social media strategy, video marketing and infographic information. It also gives general marketing examples, including content marketing.Than ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by Leslie which was written on August 24, 2013 Review fetched on August 25, 2013 by Books Central.

[ 4.0 stars ] "A well written, comprehensive look at how PR and marketing have been altered by electronic communication. The author sets the stage and then moves forward with practical, applicable tactics. ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by Peter Smith which was written on August 19, 2013
0 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Industries & Professions out of 1 users. Review fetched on August 25, 2013 by Books Central.

[ 5.0 stars ] "I don't like salesmen. I don't like receiving a pitch. I HATE people who sell me things with buzzwords.A few months ago, I was elected to become my company's social media presence. We're a small business with a really small staff. We don't have the money-power to throw at advertisers and old marketing. So we focus on building relationships. That's what I like about David Me ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by R. Kev which was written on August 11, 2013
1 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Industries & Professions out of 2 users. Review fetched on August 25, 2013 by Books Central.

[ 5.0 stars ] "Love this book and it applies to all kinds of marketing; social, b2b, b2c, illustrates concepts that can be used in any marketing plan! ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by Debbie Mosher which was written on August 9, 2013 Review fetched on August 25, 2013 by Books Central.

[ 5.0 stars ] "Over the past four years, I've found myself referencing The New Rules of Marketing & PR more often than I ever imagined. It's one of the few print books I keep in my office and on the shelf. I also often recommend the book to executives looking to get a clear and compelling understanding of the digital universe and how they can put it to work for their organization. Marketing and PR profes ..." Courtesy by Amazon
- The Industries & Professions review is genenrated by Andrew Davis "TPL Drew" which was written on August 9, 2013
6 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Industries & Professions out of 6 users. Review fetched on August 25, 2013 by Books Central.

Specification

Product Specification
Available	Yes
Author	David Meerman Scott
Binding	Paperback
Brand	Brand: Wiley
EAN	9781118488768
Edition	4
Feature	Used Book in Good Condition
ISBN	1118488768
Label	Wiley
Manufacturer	Wiley
NumberOfItems	1
NumberOfPages	464
PackageQuantity	1
ProductGroup	Book
ProductTypeName	ABIS_BOOK
PublicationDate	2013-07-01
Publisher	Wiley
Studio	Wiley
Title	The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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Score Explained

88 Simply stunning score

Score Graph

Customer Reviews

Reviews about the "The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly"

The Average Review score is 4.9 on a scale of 5.0. Total 16 reviewers are considered to generate the average review. Some of the new or latest reviews in Industries & Professions might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 25 July

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