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The Edge: 50 Tips from Brands that Lead, Books Central

The Edge: 50 Tips from Brands that Lead

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message  becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message More »

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