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The Design of Business: Why Design Thinking is the Next Competitive Advantage, Books Central

The Design of Business: Why Design Thinking is the Next Competitive Advantage

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on RandD, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin o More »

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