The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mai More »
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Average Review : 4.3 of 5.0, produced from 20 customer reviews.
Average Review : 4.5 of 5.0, produced from 22 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Author | Robert W. Bly |
| Binding | Paperback |
| Brand | Brand: Holt Paperbacks |
| EAN | 9780805078046 |
| Edition | 3rd |
| Feature | Used Book in Good Condition |
| ISBN | 0805078045 |
| Label | Holt Paperbacks |
| Manufacturer | Holt Paperbacks |
| NumberOfItems | 1 |
| NumberOfPages | 432 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2006-04-04 |
| Publisher | Holt Paperbacks |
| ReleaseDate | 2006-04-04 |
| SKU | 9780805078046 |
| Studio | Holt Paperbacks |
| Title | The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells |
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