The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

Drive consensus within your leadership team, and better align your company with the markets it serves
Better leverage the time and effort of your leadership team, as well as your corporate resources
Deliver sustainable, predictable, and profitable growth--the ultimate measure of corporate success The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollar More »