Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and m More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | Peter Coughter |
| Binding | Hardcover |
| EAN | 9780230120518 |
| Edition | 1 |
| ISBN | 0230120512 |
| IsEligibleForTradeIn | 1 |
| Label | Palgrave Macmillan |
| Manufacturer | Palgrave Macmillan |
| NumberOfItems | 1 |
| NumberOfPages | 256 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2012-01-03 |
| Publisher | Palgrave Macmillan |
| ReleaseDate | 2012-01-03 |
| Studio | Palgrave Macmillan |
| Title | The Art of the Pitch: Persuasion and Presentation Skills that Win Business |
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