Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want Everybody knows that the best way to persuade people to reach the “Yes†response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational on More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | Russell Granger |
| Binding | Hardcover |
| EAN | 9780071544375 |
| Edition | 1 |
| ISBN | 0071544372 |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| NumberOfItems | 1 |
| NumberOfPages | 240 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2007-12-17 |
| Publisher | McGraw-Hill Education |
| Studio | McGraw-Hill Education |
| Title | The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions |
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