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Sway: The Irresistible Pull of Irrational Behavior

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone â€œimportantâ€? Why are we more likely to fall in love w More »

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: Score; Score Graph; Customer Reviews; Related Products

Score Explained

77 Generally appraised score

Score is generated on the basis of amazon average reviews, review likeness, product age, price range, discount of the product.

Score Graph

Customer Reviews

Reviews about the "Sway: The Irresistible Pull of Irrational Behavior"

The Average Review score is 3.9 on a scale of 5.0. Total 187 reviewers are considered to generate the average review. Some of the new or latest reviews in Marketing & Sales might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 11 July

5 stars

4 stars

#5 Stars: 75 , #4 Stars: 57 , #3 Stars: 29 , #2 Stars: 17 , #1 Star: 9

[ 4.0 stars ] "This book is enriching. It will open up your eyes and cause you to look at the world differently. I think most of the readers will hear this piece or that piece in other books. However when you see it all in one place the impact increases.There are several stories that just reinforces the obvious. One example is high expectations tends to lead to better performance. I loved the chapter about the f ..." Courtesy by Amazon
- The Marketing & Sales review is genenrated by Thomas M. Magee which was written on August 30, 2013 Review fetched on September 1, 2013 by Books Central.

[ 5.0 stars ] "How to figure out why we are influenced by all kinds of unexpected things. Well worth the time to read ..." Courtesy by Amazon
- The Marketing & Sales review is genenrated by M. Komatsu which was written on August 27, 2013 Review fetched on September 1, 2013 by Books Central.

[ 4.0 stars ] "The Brafman prothers deliver a very readable overview of the psychology of irrational behavior. I thought the examples were compelling, the weaving together of stories to make a point was very logical, and the writting was very clear and readable. I thought it was a good book.In terms of criticism, this book is a quick light read. If you are looking for something in-depth that presents new and com ..." Courtesy by Amazon
- The Marketing & Sales review is genenrated by Aaron U. Bolin which was written on August 5, 2013 Review fetched on September 1, 2013 by Books Central.

[ 5.0 stars ] "I would recommend this book for everyone on this planet! It really makes you think why you do things the way you do. Excellent! ..." Courtesy by Amazon
- The Marketing & Sales review is genenrated by Marcin which was written on June 23, 2013 Review fetched on September 1, 2013 by Books Central.

[ 4.0 stars ] "Pros: Thorough review of information related to decision making and judgmentsNeutral: Deals with trends or some observable anecdotal information as guiding our perceptions.Cons: Not all examples used in the book are statistically reliable. ..." Courtesy by Amazon
- The Marketing & Sales review is genenrated by Anthony Vertino which was written on June 19, 2013 Review fetched on September 1, 2013 by Books Central.

Specification

Product Specification
Available	Yes
Binding	Paperback
EAN	9780385530606
ISBN	0385530609
Label	Broadway Books
Manufacturer	Broadway Books
NumberOfItems	1
NumberOfPages	206
PackageQuantity	1
ProductGroup	Book
ProductTypeName	ABIS_BOOK
PublicationDate	2009-06-02
Publisher	Broadway Books
ReleaseDate	2009-06-02
Studio	Broadway Books
Title	Sway: The Irresistible Pull of Irrational Behavior

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Score Explained

77 Generally appraised score

Score Graph

Customer Reviews

Reviews about the "Sway: The Irresistible Pull of Irrational Behavior"

The Average Review score is 3.9 on a scale of 5.0. Total 187 reviewers are considered to generate the average review. Some of the new or latest reviews in Marketing & Sales might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 11 July

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