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Start with NO…The Negotiating Tools that the Pros Don’t Want You to Know, Books Central

Start with NO…The Negotiating Tools that the Pros Don’t Want You to Know

Think win-win is the best way to make the deal? Think again. It’s the worst possible way to get the best deal. This is the dirty little secret of corporate America.For years now, win-win has been the paradigm for business negotiation—the “fair” way for all concerned. But don’t believe it. Today, win-win is just the seductive mantra used by More »

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