Sport Marketing – 3rd Edition

Author(s): Mullin, Hardy, Sutton
Published: 3-20-2007
SHK01094 Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the fie More »