Sport Marketing – 3rd Edition
Author(s): Mullin, Hardy, Sutton
Published: 3-20-2007
SHK01094
Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the fie
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