Solving the Brand Puzzle: How to Define and Develop a Complete Brand

Your brand is not what you say it is. Instead, it is what your customer perceives it to be. Solving the Brand Puzzle will help you understand why a brand is a lot more than a logo and a tag line. For a brand to be complete it must be integrated into a company s strategic vision, be part of management s business plans, embody a staff culture that communicates it to cus More »