Shift Happens: The New Age Of Bank Marketing: How Changing Lifestyles And Customer Experience Are Challenging Bank Marketers

A consumer today does not want to be considered a number within a demographic category; they have -I- expectations. They are now demanding to be communicated with as individuals. This phenomenon has created a unique set of challenges to banks and their marketers. We are the commodity of all commodity businesses. Yet, we find ourselves seeking (and needing) to target our markets, d More »