Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buz More »
| 5 stars | 4 stars | 3 | 2 |
#5 Stars: 50 , #4 Stars: 13 , #3 Stars: 1 , #2 Stars: 2 ,
Average Review : 4.6 of 5.0, produced from 5 customer reviews.
Average Review : 4.6 of 5.0, produced from 17 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Author | Mark Schaefer |
| Binding | Hardcover |
| EAN | 9780071791090 |
| Edition | 1 |
| ISBN | 0071791094 |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| NumberOfItems | 1 |
| NumberOfPages | 224 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2012-03-07 |
| Publisher | McGraw-Hill Education |
| Studio | McGraw-Hill Education |
| Title | Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing |
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