"The Freakonomics of big data."—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital OneThis book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.Yo More »
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#5 Stars: 77 , #4 Stars: 20 , #3 Stars: 9 , #2 Stars: 14 , #1 Star: 7
Average Review : 5.0 of 5.0, produced from 2 customer reviews.
Average Review : 4.3 of 5.0, produced from 3 customer reviews.
Average Review : 3.9 of 5.0, produced from 40 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Author | Eric Siegel |
| Binding | Hardcover |
| Creator | Thomas H. Davenport |
| EAN | 9781118356852 |
| Edition | 1 |
| ISBN | 1118356853 |
| IsEligibleForTradeIn | 1 |
| Label | Wiley |
| Manufacturer | Wiley |
| MPN | 9781118356852 |
| NumberOfItems | 1 |
| NumberOfPages | 320 |
| PackageQuantity | 1 |
| PartNumber | 9781118356852 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2013-02-19 |
| Publisher | Wiley |
| Studio | Wiley |
| Title | Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die |
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