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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Books Central

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

"The Freakonomics of big data."—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital OneThis book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.Yo More »

1118356853

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