Portfolio Management For New Products: Second Edition

Business
Management
New Products
Robert G. Cooper, Scott J. Edgett,
Elko J. Kleinschmidt Product Innovators win in the long run by optimizing their RandD investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their RandD portfolios. Learn how to steer your More »