Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as w More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Hardcover |
| Brand | Brand: Cengage Learning |
| EAN | 9781439081013 |
| Edition | 10 |
| Feature | Used Book in Good Condition |
| ISBN | 1439081018 |
| IsEligibleForTradeIn | 1 |
| Label | South-Western College Pub |
| Manufacturer | South-Western College Pub |
| NumberOfItems | 1 |
| NumberOfPages | 624 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2009-10-20 |
| Publisher | South-Western College Pub |
| Studio | South-Western College Pub |
| Title | Marketing Research: Methodological Foundations (with Qualtrics Card) |
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