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Marketing Research: Methodological Foundations (with Qualtrics Card), Books Central

Marketing Research: Methodological Foundations (with Qualtrics Card)

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as w More »

1439081018

Price : $287.95