Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of so More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Hardcover |
| EAN | 9780137058297 |
| Edition | 2 |
| ISBN | 0137058292 |
| IsEligibleForTradeIn | 1 |
| Label | Pearson FT Press |
| Manufacturer | Pearson FT Press |
| MPN | 9780137058297 |
| NumberOfItems | 1 |
| NumberOfPages | 432 |
| PackageQuantity | 1 |
| PartNumber | 9780137058297 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2010-02-13 |
| Publisher | Pearson FT Press |
| Studio | Pearson FT Press |
| Title | Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) |
| UPC | 076092046301 |
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