Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers criti More »
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#5 Stars: 3 , #4 Stars: 1 , #2 Stars: 1 , #1 Star: 1
Average Review : 4.2 of 5.0, produced from 109 customer reviews.
Average Review : 4.2 of 5.0, produced from 27 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Hardcover |
| EAN | 9780136074892 |
| Edition | 4 |
| ISBN | 0136074898 |
| IsEligibleForTradeIn | 1 |
| Label | Prentice Hall |
| Manufacturer | Prentice Hall |
| NumberOfItems | 1 |
| NumberOfPages | 528 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2010-09-09 |
| Publisher | Prentice Hall |
| Studio | Prentice Hall |
| Title | Marketing Management (4th Edition) |
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