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Marketing Management (4th Edition)

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers criti More »

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63 Average score to buy

Score is provided on amazon average reviews, review likeness, discount of the product, price range & product age.

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Customer Reviews

Reviews about the "Marketing Management (4th Edition)"

The Average Review score is 3.7 on a scale of 5.0. Total 6 reviewers are considered to generate the average review. Some of the new or latest reviews in Subjects might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 28 August

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1 star

#5 Stars: 3 , #4 Stars: 1 , #2 Stars: 1 , #1 Star: 1

[ 5.0 stars ] "My husband seems to get good use out of this book since it was required for a class. He doesn't seem to have complaints. ..." Courtesy by Amazon
- The Subjects review is genenrated by Tabitha K Geer which was written on December 15, 2012 Review fetched on August 28, 2013 by Books Central.

[ 1.0 stars ] "The fourth edition of Marketing Management exemplifies everything that could possibly be wrong with a textbook. Numerous inaccuracies, grammatical errors, and general disregard for current marketing and product trends run rampant throughout the text and its examples.I work in web marketing for a living and used this textbook for a graduate level program. I was astounded that the text claimed to ha ..." Courtesy by Amazon
- The Subjects review is genenrated by Jeffrey Cedeno which was written on April 26, 2012
1 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Subjects out of 1 users. Review fetched on August 28, 2013 by Books Central.

[ 2.0 stars ] "I received the international edition. This was not what I ordered, however it turns out it is the aalmost the exact same book. It worked for my classes. Amazon would not buy this product back so even they must think it is not ok to buy the international edition. ..." Courtesy by Amazon
- The Subjects review is genenrated by Happy customer...? which was written on November 25, 2011
0 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Subjects out of 1 users. Review fetched on August 28, 2013 by Books Central.

[ 4.0 stars ] "I found this text to be current, informative and easy to read. I am very pleased! ..." Courtesy by Amazon
- The Subjects review is genenrated by Renee Ashmore which was written on August 6, 2006
1 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Subjects out of 1 users. Review fetched on August 28, 2013 by Books Central.

[ 5.0 stars ] "This book was one of the readings in the core marketing class I took 2 years ago (the author was the professor). The class was excellent, and the book is too, especially its integration of a strategic perspective throughout the entire book. ..." Courtesy by Amazon
- The Subjects review is genenrated by Mark Kurowski which was written on November 8, 2002
9 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Subjects out of 10 users. Review fetched on August 28, 2013 by Books Central.

Specification

Product Specification
Available	Yes
Binding	Hardcover
EAN	9780136074892
Edition	4
ISBN	0136074898
IsEligibleForTradeIn	1
Label	Prentice Hall
Manufacturer	Prentice Hall
NumberOfItems	1
NumberOfPages	528
PackageQuantity	1
ProductGroup	Book
ProductTypeName	ABIS_BOOK
PublicationDate	2010-09-09
Publisher	Prentice Hall
Studio	Prentice Hall
Title	Marketing Management (4th Edition)

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Marketing Management (4th Edition)

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Score Explained

63 Average score to buy

Score Graph

Customer Reviews

Reviews about the "Marketing Management (4th Edition)"

The Average Review score is 3.7 on a scale of 5.0. Total 6 reviewers are considered to generate the average review. Some of the new or latest reviews in Subjects might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 28 August

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