Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.  Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. More »
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Average Review : 4.5 of 5.0, produced from 17 customer reviews.
Average Review : 4.7 of 5.0, produced from 41 customer reviews.
Average Review : 4.0 of 5.0, produced from 4 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Hardcover |
| EAN | 9780132102926 |
| Edition | 14 |
| ISBN | 0132102927 |
| IsEligibleForTradeIn | 1 |
| Label | Prentice Hall |
| Manufacturer | Prentice Hall |
| MPN | 9780132102926 |
| NumberOfItems | 1 |
| NumberOfPages | 816 |
| PackageQuantity | 1 |
| PartNumber | 9780132102926 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2011-02-18 |
| Publisher | Prentice Hall |
| Studio | Prentice Hall |
| Title | Marketing Management (14th Edition) |
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