Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis o More »
| 5 stars | 4 | 2 | 1 star |
#5 Stars: 8 , #4 Stars: 2 , #2 Stars: 2 , #1 Star: 5
Average Review : 4.5 of 5.0, produced from 15 customer reviews.
Average Review : 4.8 of 5.0, produced from 75 customer reviews.
Average Review : 4.2 of 5.0, produced from 24 customer reviews.
| Product Specification | |
|---|---|
| Available | No |
| Binding | Hardcover |
| EAN | 9780078028830 |
| Edition | 3 |
| Format | Abridged |
| ISBN | 0078028833 |
| Label | McGraw-Hill/Irwin |
| Manufacturer | McGraw-Hill/Irwin |
| NumberOfItems | 1 |
| NumberOfPages | 720 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2011-01-04 |
| Publisher | McGraw-Hill/Irwin |
| Studio | McGraw-Hill/Irwin |
| Title | Marketing |
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