The business classic, fully revised and updated for today's marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Inn More »
| 5 stars | 4 |
#5 Stars: 6 , #4 Stars: 1 ,
Average Review : 4.5 of 5.0, produced from 96 customer reviews.
Average Review : 3.7 of 5.0, produced from 99 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Hardcover |
| EAN | 9780470580141 |
| Edition | 2 |
| ISBN | 0470580143 |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfItems | 1 |
| NumberOfPages | 448 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2010-08-31 |
| Publisher | Wiley |
| Studio | Wiley |
| Title | Kellogg on Marketing |
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