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Introduction to Mass Communication: Media Literacy and Culture, Books Central

Introduction to Mass Communication: Media Literacy and Culture

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the More »

0073526150

Price : $133.29