Examine advertising and promotions through the lens of integrated marketing communications. Â The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of su More »
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| Product Specification | |
|---|---|
| Available | No |
| Binding | Paperback |
| EAN | 9780132538961 |
| Edition | 5 |
| ISBN | 0132538962 |
| Label | Prentice Hall |
| Manufacturer | Prentice Hall |
| NumberOfItems | 1 |
| NumberOfPages | 464 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2011-01-06 |
| Publisher | Prentice Hall |
| Studio | Prentice Hall |
| Title | Integrated Advertising, Promotion and Marketing Communications (5th Edition) |
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