[ 5.0 stars ]
"I like this book because it's full of practical tools on discovering your customer's needs, wants, and likes. As an agile innovation consultant, I have used several techniques from this book to help customers describe their most important features (product box) and then prioritize them (buy a feature). The author emphasizes the need for thorough preparation and documentation while making t ..."
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- The Marketing review is genenrated by Armond Mehrabian
which was written on September 3, 2010
2 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Marketing out of 2 users. Review fetched on August 27, 2013 by Books Central.