How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets

On a scale of 1 to 10 (10 being the best) how would you rank yourself as a writer? A 5 or 6 perhaps? Maybe a 7? Then you already have a good set of skills. Now, combine your own talent with the field-tested advice of America's top fundraising writer, and you're steps away from boosting your returns by 15, 17, even 20 percent. Just by tweaking the way you already write. Tom Ahern is an More »