A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four More »
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#5 Stars: 1 , #4 Stars: 2 ,
Average Review : 4.3 of 5.0, produced from 10 customer reviews.
Average Review : 4.0 of 5.0, produced from 8 customer reviews.
Average Review : 4.5 of 5.0, produced from 39 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Author | John Hegarty |
| Binding | Hardcover |
| EAN | 9780500515563 |
| Edition | a |
| ISBN | 0500515565 |
| IsEligibleForTradeIn | 1 |
| Label | Thames & Hudson |
| Manufacturer | Thames & Hudson |
| NumberOfItems | 1 |
| NumberOfPages | 224 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2011-06-13 |
| Publisher | Thames & Hudson |
| Studio | Thames & Hudson |
| Title | Hegarty on Advertising |
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