This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e– and all o More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Paperback |
| Brand | Brand: McGraw-Hill/Irwin |
| EAN | 9780078028885 |
| Edition | 13th |
| Feature | Used Book in Good Condition |
| ISBN | 0078028884 |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| MPN | colour illustrations |
| NumberOfItems | 1 |
| NumberOfPages | 728 |
| PackageQuantity | 1 |
| PartNumber | colour illustrations |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2011-09-20 |
| Publisher | McGraw-Hill Education |
| Studio | McGraw-Hill Education |
| Title | Essentials of Marketing, 13th Edition |
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