“Readthis book to learn how to create a company as powerful as Apple.â€â€”Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetitio More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | Geoffrey A. Moore |
| Binding | Hardcover |
| EAN | 9780062040893 |
| Edition | First Edition |
| ISBN | 0062040898 |
| Label | HarperBusiness |
| Manufacturer | HarperBusiness |
| NumberOfItems | 1 |
| NumberOfPages | 240 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2011-10-05 |
| Publisher | HarperBusiness |
| ReleaseDate | 2011-09-06 |
| Studio | HarperBusiness |
| Title | Escape Velocity: Free Your Company's Future from the Pull of the Past |
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