EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different More »
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Average Review : 3.9 of 5.0, produced from 13 customer reviews.
Average Review : 4.9 of 5.0, produced from 74 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Author | Adam Morgan |
| Binding | Hardcover |
| EAN | 9780470238271 |
| Edition | 2 |
| ISBN | 0470238275 |
| IsEligibleForTradeIn | 1 |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfItems | 1 |
| NumberOfPages | 368 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2009-02-17 |
| Publisher | Wiley |
| Studio | Wiley |
| Title | Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders |
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