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Designing Brand Identity: An Essential Guide for the Whole Branding Team, Books Central

Designing Brand Identity: An Essential Guide for the Whole Branding Team

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brandFrom research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-p More »

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