NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effec More »
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| Product Specification | |
|---|---|
| Available | Yes |
| Author | Mark Jeffery |
| Binding | Hardcover |
| EAN | 9780470504543 |
| Edition | 1 |
| ISBN | 0470504544 |
| IsEligibleForTradeIn | 1 |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfItems | 1 |
| NumberOfPages | 320 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2010-02-08 |
| Publisher | Wiley |
| Studio | Wiley |
| Title | Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know |
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