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Content Strategy for the Web, 2nd Edition

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnâ€™t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youâ€™re not sure where to start. How can you rea More »

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: Score; Score Graph; Customer Reviews; Related Products

Score Explained

79 Significantly considerable

Score is generated on the basis of amazon average reviews, review likeness, product age, price range, discount of the product.

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Customer Reviews

Reviews about the "Content Strategy for the Web, 2nd Edition"

The Average Review score is 4.0 on a scale of 5.0. Total 30 reviewers are considered to generate the average review. Some of the new or latest reviews in Business & Management might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 7 August

5 stars

4 stars

#5 Stars: 15 , #4 Stars: 8 , #3 Stars: 3 , #2 Stars: 1 , #1 Star: 3

[ 3.0 stars ] "Good book full of great insight but better suited to a large corporation than a small business.A majority of the book deals with managing and organizing the flow of content between various "stake holders," perfect if you work at huge company with a bunch or bureaucratic hoops to jump through.If you are a small business with only one or two points of contact and largely self manage your own website ..." Courtesy by Amazon
- The Business & Management review is genenrated by Joseph Graves which was written on August 22, 2013 Review fetched on August 28, 2013 by Books Central.

[ 3.0 stars ] "There's some great information here -- but it's just presented in such a dreary, cumbersome, blah, tiresome, exhausting way .. it was just plain old hard to get through. I stopped reading it even though I need the concept for my job, so it's a dust collector. ..." Courtesy by Amazon
- The Business & Management review is genenrated by Consumer Who Cares which was written on July 20, 2013
1 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Business & Management out of 1 users. Review fetched on August 28, 2013 by Books Central.

[ 5.0 stars ] "Love this book! Made me laugh out loud throughout, which was quite unexpected, given the topic! I definitely recommend it. ..." Courtesy by Amazon
- The Business & Management review is genenrated by K.S. which was written on July 8, 2013 Review fetched on August 28, 2013 by Books Central.

[ 4.0 stars ] "This book is a great introduction to the world of content strategy.My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.Additionally, the Findings Report section gives only 3 examples of insightful ..." Courtesy by Amazon
- The Business & Management review is genenrated by David ODonnell which was written on June 24, 2013
1 users liked the review and gave their verdict that this review was intuitive enough to select or buy the Business & Management out of 1 users. Review fetched on August 28, 2013 by Books Central.

[ 5.0 stars ] "Quite a short read that packs a punch. The book focuses more on application providing a ton of great examples and tips to get started - something that's rare in some other content strategy books. Finally it's refreshing to see a focus on working with others - teams, stakeholders, politics, etc and how to make a strong case for content strategy and to keep going despite the hurdles. Overall ..." Courtesy by Amazon
- The Business & Management review is genenrated by D. Shilov which was written on June 23, 2013 Review fetched on August 28, 2013 by Books Central.

Specification

Product Specification
Available	Yes
Binding	Paperback
EAN	9780321808301
Edition	2
ISBN	0321808304
IsEligibleForTradeIn	1
Label	New Riders
Manufacturer	New Riders
NumberOfItems	1
NumberOfPages	216
PackageQuantity	1
ProductGroup	Book
ProductTypeName	ABIS_BOOK
PublicationDate	2012-02-20
Publisher	New Riders
Studio	New Riders
Title	Content Strategy for the Web, 2nd Edition
UPC	785342808308

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Score Explained

79 Significantly considerable

Score Graph

Customer Reviews

Reviews about the "Content Strategy for the Web, 2nd Edition"

The Average Review score is 4.0 on a scale of 5.0. Total 30 reviewers are considered to generate the average review. Some of the new or latest reviews in Business & Management might be helpful and interesting to you. This average review is fetched by Kirsten Tranter and posted on 7 August

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Specification