Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizationa More »
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Average Review : 4.8 of 5.0, produced from 122 customer reviews.
Average Review : 4.8 of 5.0, produced from 17 customer reviews.
Average Review : 4.8 of 5.0, produced from 37 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Hardcover |
| Brand | Brand: Cengage Learning |
| EAN | 9781133189565 |
| Edition | 11 |
| Feature | Used Book in Good Condition |
| ISBN | 1133189563 |
| IsEligibleForTradeIn | 1 |
| Label | South-Western College Pub |
| Manufacturer | South-Western College Pub |
| NumberOfItems | 1 |
| NumberOfPages | 464 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2012-01-03 |
| Publisher | South-Western College Pub |
| Studio | South-Western College Pub |
| Title | Business Marketing Management: B2B |
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