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Brand Relevance: Making Competitors Irrelevant, Books Central

Brand Relevance: Making Competitors Irrelevant

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals More »

0470613580

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