Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force

Praise for Brand Advocates"Ignite your Advocates! Fuggetta shows you how."—SCOTT MONTY, Head of Social Media, Ford"Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force."—SUSAN HELSTAB More »